Own and optimize paid media performance across global campaigns, aligning with SEO, CRM, UX/CRO to drive revenue and ROI through data-driven iteration and cross-team collaboration.

• Campaign management and optimisation: structure, keyword research/management/bidding, ad copy testing, search content integration, landing page testing, and core capability execution to maximise results.
• Cross-functional collaboration: work with in-house design, SEO, CRM, and UX/CRO to improve overall funnel performance.
• Reporting, forecasting, and insights: deliver daily/weekly/monthly performance context and paid media forecasts to guide decision-making.
• Spend governance: manage daily paid campaign spend to ensure optimum performance and ROI targets.
• Competitor analysis: conduct ongoing research to inform strategy and identify opportunities.
• Performance measurement: provide reporting and analysis to demonstrate impact of paid media work.
• Video campaigns: sense and optimize Google-led video campaigns (YouTube & Demand Gen) for full-funnel success.
• Campaign optimization discipline: continuously iterate to hit revenue and ROI targets.
• Global coordination: align with regional teams to ensure consistency and scale.
• Account management depth: own structural hygiene, testing plans, and optimisation playbooks to sustain performance.