Responsibilities

• Develop and maintain a partner messaging framework rooted in the Appfire company narrative; translate value proposition into channel-relevant language; align messaging with product marketing, demand generation, and partner leadership; ensure content reflects consistent brand voice across all partner-facing communications.
• Lead partner communications strategy and execution; develop end-to-end plans that drive partner awareness, understanding, and adoption; manage new program launch campaigns and engagement tactics; own the partner newsletter—from editorial calendar to production to delivery.
• Write and manage ad hoc partner email communications, including program announcements, co-sell campaigns, enablement alerts, and timesensitive updates; drive communication timelines; coordinate with channel, marketing, and operations teams.
• Develop and maintain copy and content for the partner portal, including program pages, resource descriptions, benefit summaries, and onboarding materials; regularly audit content for accuracy and alignment; make recommendations to improve processes and portal experience; influence web and operations teams to implement updates.
• Own the communication and enablement plan for new channel program launches—developing strategy, content, timelines, and coordination across internal and partner-facing workstreams; create enablement content (program guides, benefit explainers, playbooks, FAQs); distribute enablement assets across crossfunctional stakeholders.
• Develop content and communication to support the launch of new program tiers, incentives, or initiatives with compelling, on-time communications and materials that drive partner engagement.
• Produce a broad range of partner-facing content including one-pagers, cobranded templates, presentation decks, sales aids, and campaign briefs; collaborate with design to bring content to life; maintain a well-organized content library; evaluate content performance and partner feedback; manage external vendors.

Requirements

• 5+ years of experience in content marketing, partner marketing, channel communications, or a related field—ideally within a B2B SaaS or technology company.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different formats and audiences.
• Demonstrated experience developing or contributing to messaging frameworks, narrative platforms, or brand voice guidelines.
• Experience leading, planning and executing launch communications or goto-market programs, with a track record of driving partner or customer awareness and adoption.
• Strong project management instincts—able to manage multiple workstreams, meet deadlines, and keep stakeholders aligned without sacrificing quality.
• Familiarity with partner or channel ecosystems; understanding of how resellers, referral partners, or ISVs operate is a strong plus.
• Experience writing for partner portals, email platforms, or enablement systems (e.g., Impartner, Allbound, Seismic, or similar).
• Comfortable working cross-functionally with marketing, sales, product, and operations teams in a fast-paced environment.

Preferred

• Experience with the Atlassian ecosystem or marketplace partner programs.
• Familiarity with channel program structures including tiers, MDF, deal registration, and co-selling motions.
• Background in or exposure to partner enablement platforms and LMS tools.
• Ability to thrive in a highly collaborative, remote-first environment with a bias toward action and a high bar for craft.

Benefits

• Generous PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
• The role is fully remote for candidates based in the US, Canada or UK.