Responsibilities

• Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa.
• Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns.
• Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies.
• Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies.
• Where required, deep dive into specific campaigns to recommend improvements and best practice
• Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks.
• Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact.
• Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences.
• Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels.
• Drive accountability and performance improvement through regular agency reviews and audits.

Requirements

• Has proven expertise: With 5+ years of experience in paid media management, you have a strong track record of driving performance across PPC, paid social, and programmatic channels.
• Is detail-oriented: You excel at campaign execution, optimization, and reporting, ensuring every detail aligns with strategic goals.
• Thrives in collaboration: You work effectively with internal teams, agencies, and channel partners to deliver measurable results.
• Is results-driven: You focus on metrics that matter, ensuring campaigns deliver ROI and align with business objectives.
• Is adaptable and innovative: You stay ahead of industry trends, challenge assumptions, and push boundaries to improve performance.
• Communicates effectively: Your ability to build trust and influence stakeholders ensures alignment and success across teams.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world