Own social-first content creation and scripting across multiple platforms, shaping platform-native storytelling while collaborating with creators, strategy, and production to stay ahead of internet culture and audience expectations.

• Content & Concepting: Develop social-first concepts for organic engagement and shareability.
• Scripting & Copy: Script skits, memes, reactive formats and creator-led content; write captions, hooks, and copy across formats.
• Platform Native Storytelling: Create storytelling approaches tailored to each channel (TikTok, Instagram, Shorts).
• Creator Collaboration: Work closely with creators, producers, and editors to bring concepts to life.
• Trend Responsiveness: Respond quickly to trends, behaviours, and cultural moments.
• Strategy & Production Alignment: Collaborate with Strategy, Video, and Production teams to ensure cohesive output.
• Audience Authenticity: Ensure content feels authentic to platform culture and audience expectations.
• Experience & Portfolio: Demonstrate strong experience creating organic social content and a deep understanding of internet culture.