brand and ambassador marketing ownership to drive Tropic’s strategy, asset enablement, and calendar discipline for a cohesive, purpose-led brand narrative.

• Brand leadership: Own cross-channel campaigns from strategy to execution, balancing desirability with purposeful storytelling.
• Ambassador engine: Build recruitment, retention, and enablement with compelling assets and events.
• Calendar and collaboration: Align launches, product campaigns, and category work with Creative, Digital, PR, Product, and Ambassador teams.