Responsibilities

• Leading upper-funnel public engagement marketing that frames dementia as a major societal and public priority, building understanding, urgency and pressure for change alongside support and campaign marketing activity.
• Overseeing the development and delivery of integrated, multi-channel marketing strategies, plans and campaigns for support services, health information, public awareness, campaigning and influencing priorities.
• Leading senior stakeholder groups to agree priorities, influence upwards and ensure marketing resource, plans and seven-figure budgets are focused on activity with the greatest potential to deliver organisational impact.
• Running key steering and working groups to identify, unblock and respond to marketing challenges and opportunities.
• Leading cross-organisational teams and agency partners to deliver joined-up activity across paid, owned, earned and shared channels, maximising integration and cross-sell opportunities.
• Line managing two marketing executives and ensuring the team operates as a high-performing, efficient function, with clear priorities, strong ways of working and shared accountability for delivery.
• Overseeing media planning and implementation for support and influencing marketing campaigns in collaboration with inhouse delivery teams and external agencies.

Requirements

• extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector, health sector or government
• demonstrable ability to translate organisational strategies and business needs into detailed marketing strategies, objectives and recommendations
• experience managing and motivating a high performing team
• experience in planning, deploying and managing marketing budgets and resources effectively
• ability to work well in collaboration with other teams, with the communication and interpersonal skills required to influence and inspire across all levels

Preferred

• ideally within the charity sector, health sector or government.

Benefits

• Giving back to you Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.