Responsibilities

• Lead the development and execution of integrated marketing strategies that drive customer acquisition, retention, revenue growth and brand awareness across key education markets.
• Translate business objectives, customer insight and market intelligence into impactful marketing campaigns that deliver measurable commercial outcomes.
• Provide strategic leadership across brand, content, campaign development and partnership marketing, while fostering a high-performance culture focused on innovation, collaboration and professional growth.
• Through strong cross-functional engagement and data-driven decision making, play a critical role in increasing market share, strengthening customer relationships and accelerating business growth.
• Develop and deliver integrated marketing strategies that drive customer acquisition, retention, revenue growth and brand awareness.
• Use customer insight, market intelligence and performance data to inform strategic decision-making and identify growth opportunities.
• Lead the evolution of a digital-first marketing approach, ensuring a consistent and compelling brand experience across all channels.
• Lead the planning and execution of integrated, omni-channel marketing campaigns that deliver measurable commercial outcomes.
• Partner with Product, Digital and Sales teams to develop effective go-to-market strategies and customer propositions.
• Monitor campaign performance and optimise activity to maximise impact and return on investment.