Responsibilities

• Lead and manage a small marketing team, providing strategic direction, performance coaching, and development opportunities to drive excellence and business outcomes.
• Develop marketing strategies and roadmaps for Reuters Events conference portfolio and content products, aligned with business objectives and market opportunities.
• Oversee the planning and execution of integrated, multi-channel marketing campaigns across email, web, content, paid media, partnerships, events, and social channels.
• Drive delegate acquisition, audience growth, and lead generation through targeted, data-driven go-to-market strategies and demand generation initiatives.
• Identify and implement innovative approaches to reach and engage senior executive audiences across key industry sectors.
• Negotiate and manage strategic partnerships with channels, media partners, and agencies to expand reach and optimize customer acquisition costs.
• Monitor, analyse, and optimize campaign performance using advanced analytics tools such as Google Analytics and Salesforce, translating insights into actionable recommendations.
• Establish and track marketing KPIs and success metrics; provide strategic reporting and insight to senior stakeholders on campaign performance and market trends.
• Collaborate strategically with sales, product, content, and operations teams to ensure marketing alignment with commercial strategy and successful campaign execution.
• Oversee database strategy, audience segmentation, and targeted outreach initiatives to maximize lead quality and conversion.

Requirements

• Significant proven experience developing and executing B2B marketing strategies within B2B events, media, or professional services sector.
• Track record of successfully delivering integrated multi-channel marketing campaigns that drive measurable business results.
• Demonstrated expertise in B2B events marketing, including campaign planning, audience development, and lead generation.
• Proven experience managing teams and providing strategic leadership in a marketing context.
• Experience marketing to senior executive and C-level audiences with the ability to communicate effectively at senior levels.
• Strong data and analytics capability; ability to use reporting tools (Google Analytics, Salesforce, CRM systems) to evaluate performance and drive optimization.
• Confident negotiator with strong stakeholder management and relationship-building skills across internal and external partners.
• Highly organized with excellent project management capability; ability to manage multiple complex campaigns simultaneously.
• Resilient, results-focused, and commercially aware with the ability to thrive in a fast-paced, dynamic environment.
• Excellent written and verbal communication skills with the ability to present insights and recommendations to senior stakeholders.

Preferred

• Experience marketing to senior executive or C-level audiences.
• Experience working with external partners, media partners, or agencies.
• Understanding of lead generation and customer acquisition strategies in a B2B environment.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.