Responsibilities

• Own and deliver the full go-to-market marketing strategy for POSSIBLE Europe
• Develop the regional data strategy and build targeted audience databases
• Plan and execute integrated campaigns across email, social, PR, and media partnerships
• Own messaging, positioning, and campaign creative across all channels and outputs
• Deliver MQLs to the Sales team and optimise marketing contribution to revenue pipeline
• Manage and grow relationships with media, associations, and influencer partners toincrease brand awareness and reach
• Oversee the website, ensuring strong UX, SEO, content strategy, and conversion optimisation
• Manage the marketing budget, ensuring efficiency, accurate forecasting, and spend optimisation
• Work cross-functionally with internal teams (Sales, Content, Community) and external vendors (designers, PR, agencies)
• Create reports and dashboards to track performance, make data-informed decisions,and refine campaigns over time

Requirements

• 3+ years in senior B2B marketing roles, ideally in events,marketing, or professional services
• Proven experience delivering full-funnel campaigns that drive SQLs and audience acquisition
• Strong knowledge of digital channels, marketing automation, and performance marketing
• Track record of successfully launching new products, events, or brands
• Experience using CRM and marketing tools (Hubspot, Salesforce, CLAY, etc.)
• Exceptional written and verbal communication skills, with strong editorial and copywriting sensibility
• Strong analytical mindset, confident making decisions based on data
• Highly organised with excellent project management and time management skills
• Confident operating in fast-paced, high-growth environments, especially launches
• Collaborative, proactive, and solutions-oriented with a positive, can-do attitude