Responsibilities

• Lead the planning and delivery of integrated marketing campaigns across frontlist and bestselling backlist titles.
• Develop creative, audience-first marketing strategies informed by consumer insight, market trends and campaign performance.
• Manage marketing budgets, ensuring campaigns deliver against commercial objectives.
• Build strong relationships with authors, agents, publishers and external partners, acting as a trusted marketing lead.
• Identify partnership, influencer and brand opportunities that maximise campaign reach.
• Champion titles across the business, working collaboratively with Editorial, Publicity, Sales and Design.
• As Senior Marketing Manager you’ll take ownership of high-profile campaigns from acquisition through to publication and beyond, working with some of the UK’s biggest authors and collaborating closely with editors, publishers, agents and colleagues across the business.
• As a senior voice within the team, you’ll help shape publishing strategy, influence campaign direction and identify opportunities to grow audiences and maximise sales.

Requirements

• Significant proven experience leading large-scale marketing campaigns within book publishing or closely related creative industries.
• Experience working with high-profile authors, talent or brands, and building trusted relationships with senior stakeholders.
• Experience managing marketing budgets and delivering commercially successful campaigns.
• Excellent communication, presentation and stakeholder management skills.
• Strong commercial awareness and an audience-first approach to marketing.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• A collaborative approach, with the confidence to influence across teams.

Preferred

• Experience working across both non-fiction and fiction titles