Senior Marketing Manager - Mitre
London, UK (Hybrid)
Posted 4 weeks ago
Job Summary
Own and shape Mitre’s brand narrative and omnichannel campaigns, guiding brand strategy, guidelines, partnerships, and international growth across football culture.
- Lead brand calendar and omnichannel campaigns
- Drive partnerships and international growth
Job Description
Responsibilities
- Partner closely with the Head of Brand to shape and evolve Mitre’ long-term brand strategy.
- Ownership of the Mitre brand calendar - ensuring the brand shows up in a consistent and compelling manner, across all key football, cultural, retail, and seasonal moments.
- Lead the delivery of omnichannel brand campaigns that drive awareness, connection, and love for the brand.
- Act as our brand guardian — ensuring our visual identity and tone of voice are implemented across all brand touchpoints.
- Manage the brand’s relationship with agencies and other external partners.
- Oversee brand guidelines, ensuring they evolve with the brand and are championed by internal teams and external partners.
- Lead our collaboration and partnerships strategy, managing our relationship with key brand partners, and ensuring we activate those partnerships in a meaningful and culturally resonant manner.
- Help shape and grow Mitre’s strategy for international expansion and broader category growth.
- Inspire and collaborate across teams to bring big ideas to life, from concept to execution.
- Line Manage the Assistant Marketing Manager – providing continual leadership, direction and guidance.
Requirements
- A strong understanding of football culture, and the ability to effectively communicate, the centrality of this brand to every level of the game.
- Good commercial understanding and ability to identify what we should be focussing upon, to have the biggest impact.
- An innovative thinker who brings creative and authentic ideas to the table.
- A doer - driven, hands-on, and unafraid to make things happen.
- Organised and detail-focused, bringing clarity and momentum to those around you.
- Comfortable working at pace and prioritising effectively in an ever-evolving environment.
- Confident to challenge and probe — with a real passion for pushing the Mitre brand forward.
Benefits
- We offer a competitive salary
- discretionary bonus
- hybrid working
- flexible start and finish times
- generous holiday allowance
- product discounts
- sample sales
- enhanced family-friendly policies
- healthcare support
- gym and fitness discounts
Pentland Brands
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
