Responsibilities

• Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting
• Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website
• Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels
• Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own
• Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising

Requirements

• Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace
• Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction
• Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media
• Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach
• Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority

Benefits

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team