Senior Marketing Manager

Manchester, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own growth-focused campaigns for Manchester City Women by coordinating cross-channel activation and turning insights into measurable fan growth and engagement.

  • audience growth and engagement across paid, owned, and earned channels through data-driven planning.
  • Collaborate with Brand, Media, Product, Design Studio, and partners to deliver culturally relevant campaigns that move metrics.

Job Description

Own and drive integrated campaigns across paid, owned and earned channels to grow audience and deepen fan engagement for Manchester City Women, using insights and performance data to influence strategy and budgets.

  • Own cross-channel campaign strategy that scales audience growth, attendance and revenue with data-driven optimization.
  • Coordinate with Brand, Media, Product, Design Studio, Communications and partners to deliver culturally relevant marketing activity.
  • Shape repeatable programs from insight to execution, aligning with commercial goals and CRM initiatives.
Manchester City Football Club logo

Manchester City Football Club

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Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams. Ranked as the Most Valuable Football Club Brand in the world by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.

Founded in 1994
Manchester, England, GBR
2.6K employees (656 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$27.9K
Traffic Source Mix
Search
48.9%
Direct
40.9%
Referral
7.1%
Social
2.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
590 (23% of company)

Recent News