Responsibilities

• Refine and execute the overall email marketing strategy
• Personalise segmented email sends
• Analyse campaign performance and continually optimise results
• Own paid acquisition strategy and budget
• Plan, launch and optimise paid media campaigns with a focus on LinkedIn Ads and Google Ads
• Monitor and adjust for ROI, CPL and conversion performance
• Support campaigns for speakers and sponsors
• Coordinate campaign assets across design, content and video
• Work alongside sales to maximise lead generation and conversion
• Manage HubSpot CRM, marketing automation and pipelines

Requirements

• 5+ years' experience in B2B events marketing
• Strong email marketing experience
• Experience using HubSpot Marketing Hub
• Hands-on experience running LinkedIn and Google Ads
• Strong analytical skills with a data-driven mindset
• Excellent copywriting and communication skills
• Highly organised and able to manage multiple projects
• Comfortable working in a startup environment

Preferred

• Experience working on launch events
• Experience working on healthcare or technology events

Benefits

• Flexible, primarily remote working
• The chance to help build a category-defining international event from the ground up
• A collaborative, entrepreneurial environment where your ideas will directly influence the company's growth
• Significant opportunity for career progression with clear pathway to Head of Marketing role
• Opportunity to build and lead your own team