Responsibilities - Own the development, production, and optimisation of integrated campaigns, focused on key Amazon Business themes and products that are designed to increase customer registration and acquisition. - Build scalable processes and mechanisms to allow for pan-EU execution across various countries, including program KPI definition and reporting. - Work across a dynamic ecosystem of stakeholders to define and implement integrated campaign strategies. - Partner with external agencies in support of campaign asset creation and execution. - Dive deep into data with reports and dashboards to provide insights around campaign results, effectiveness, and drive strategic decision making for campaign optimizations. - Manage marketing budgets for EU, optimizing resource allocation and vendor relationships to maximize ROI across programs. - Work closely with the Global Marketing team to ensure EU efforts are aligned with broader strategies and objectives, serving as the primary connector between regional execution and global vision. - Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results — including regular business reviews with performance metrics and KPIs. - Coach and develop team members, set clear expectations, provide feedback, and create growth opportunities to build a high-performing marketing function. Requirements - Experience in developing and managing acquisition marketing or channel programs - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages - Experience in marketing or marketing research - Experience using data and metrics to measure impact and determine improvements - Experience presenting metrics and progress to goal to senior leadership Preferred - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Benefits