Responsibilities

• You’ll own the strategy to acquire new customers and keep our existing ones coming back, focusing on ROI and commercial impact
• You’ll oversee everything from Paid Media and SEO to CRM and Social, ensuring our message is consistent across every digital touchpoint
• You’ll work at the cutting edge, collaborating with partners like Zenith and Ocado on new areas like Search Answer Optimisation (SAO) and Chat Shopping
• You’ll be the bridge between Marketing, Online Trade, and our external agencies, ensuring we land integrated plans that actually work for the business
• You’ll motivate and coach your team, driving a culture of clear accountability and high performance

Requirements

• You’ve got a proven track record in leading digital teams within a fast-paced Retail or FMCG environment
• You live in the detail. You’re comfortable challenging budgets and using analytics to optimise every campaign for the best possible return
• You can see the big picture, balancing the need for immediate trade with long-term brand health
• You’re an engaging communicator who can influence at a senior level and build strong relationships with our commercial and tech teams