Responsibilities

• Building and protecting the retail brand, designing strategies for campaigns that drive growth in agreed and prioritised KPIs
• Accountable for taking a ‘big picture view’ of campaign direction across the marketing team,including how channels are working together, managing any potential conflicts and the impact of tactical channel decisions on the overall strategy
• Building strong relationships across the business to enable collaborative and co-ordinated decision making, and partnering with their counterpart in the other retail brand role to ensure the 2 brands operate with cohesion and differentiation, rather than competition
• Owning media from strategy to buying and measurement, looking for innovative solutions in media to achieve efficient and effective results, and balancing test and learn with core,proven delivery. Our media budget is significant and allows for considerable flexibility in channel mix and decision making
• Owning the media agency relationship and driving for continuous innovation and improvements
• Seeking out value adding external partnerships that support the brand priorities and KPIs, for example, our recent partnership with ITV across Britain' s Got Talent and soon The Voice, or our significant partnership with Hearst
• Owning CRM from strategy through to execution, across marketing and service messaging,delivering brilliant personalised communications through the funnel and into our long post purchase lifecycle
• Partnering with CRM platform owners to maintain our position as a lead user, looking for new opportunities to maximise any tools, or to develop new programmes, communication channels or journeys
• Partnering with internal data teams to drive use of 1PD and data insights into our journey sand touch points. Working with our data team in both ‘push and ‘pull’ of insights to ensure we are customer driven
• Leadership and development of our excellent media and CRM teams

Requirements

• Experience in ATL media buying and planning, either agency or client side
• Experience of creating and adapting media strategies
• Experience in CRM - particularly developing customer journeys and communications
• Experience in leading and developing teams
• Ideally would have retail experience within previous roles
• Track record of managing and influencing multiple stakeholders, across all levels and disciplines,internal and external to the organisation.
• Excellent accuracy and attention to detail, with experience of closely managing significant budgets

Benefits

• 25 days holiday, plus the option to buy up to 5 more
• Car or cash allowance
• Annual Bonus*
• Enhanced parental leave
• Health cash plan from £2 a month, with everyday cashback
• Employee Assistance Programme for support when you need it
• Extras like flu vouchers, menopause support and health check
• Pension with company contributions
• Life assurance for peace of mind
• Sharesave scheme to save each month and invest in our future