Senior Marketing Manager

Dunfermline, West Lothian, UK (On-site)

£40K/yr – £50K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and scale performance marketing across Meta and PPC, drive multi-brand lead generation, and optimize the customer journey from acquisition to conversion while building CRM automation and supporting regional expansion.

  • Growth ownership: manage paid campaigns across Meta and PPC with a focus on lead generation and ROI.
  • Conversion system: optimize landing pages, funnels, and customer journeys to improve conversion rates.
  • Automation and expansion: build CRM automation, support remote sales AI projects, and help regional growth initiatives.

Job Description

Responsibilities

  • Support our team to manage and scale Meta and PPC digital advertising campaigns
  • Drive qualified lead generation across multiple brands
  • Improve conversion rates, landing pages, funnels, and customer journeys
  • Build and optimise CRM automation systems
  • Support regional expansion campaigns and growth initiatives
  • Manage direct marketing campaigns and performance, KPIs, and ROI
  • Work closely with directors on business growth strategy
  • Assist with remote sales systems and AI-driven automation projects

Requirements

  • Strong experience in performance marketing and lead generation
  • Proven experience with Meta Ads and digital campaign management
  • Understanding of CRM systems and marketing automation
  • Commercial and results-focused mindset
  • Data-driven with strong analytical skills
  • Entrepreneurial attitude and hands-on mentality
  • Experience within home improvements, construction, property, or high-ticket sales would be advantageous

Preferred

  • Experience within home improvements, construction, property, or high-ticket sales would be advantageous

Benefits

  • Modern office with PC station
  • Opportunity to grow into a senior leadership role
  • Fast-moving and ambitious working environment
  • Opportunity to help build a modern national home improvement group
  • Employee discount on all products
The Converters Home Improvement Group logo

The Converters Home Improvement Group

Do you have a conservatory but regret not building a sunroom with a fully insulated and tiled roof?Do you find your old conservatory is very cold in winter and incredibly warm in summer?This is a common problem and with the price of energy increasing it is difficult to justify spending money on heating or cooling a room that is so badly insulated. In the past, converting a conservatory roof to a sunroom was a major construction job - requiring the removal of the conservatory roof, windows, the installation of steel supports and the addition of a full sunroom roof. Not today.The Conservatory Converters specialise in conservatory conversions in Scotland using a revolutionary and unique new light-weight tiled roofing system, we can simply and affordably insulate and tile your existing conservatory roof, giving you a much more efficient living environment.The Conservatory Converters have completed hundreds of conservatory conversions in Scotland within all regions Fife, Edinburgh, Glasgow, Aberdeen, Inverness, Dundee, The Borders, Ayrshire, Newcastle, Cumbria, North East England, Teesside.You can be rest assured your conservatory roof conversion will be in the best hands with The Conservatory Converters from initial survey and installation to our after sales service.The Conservatory Converters high spec conservatory roof conversion insulation system can be installed to transform your conservatory into a fully functional room to your home that can be used in comfort 365 days of the

Founded in 2012
Rosyth, Scotland, GBR
7 employees

Traffic Signals

Monthly Visitors
526
Traffic Source Mix
Search
42.7%
Direct
36.1%
Referral
13.5%
Social
4.4%
Paid
1.7%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Roles Posted (Last 30 Days)
1