Senior Marketing Manager at The British Library | London, UK

The British Library

Senior Marketing Manager

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the revenue engine across marketing, member growth, and venue/publishing channels, balancing stakeholder influence with data-driven pricing and product decisions.

Bridge Marketing and Commercial Services to align campaigns, brand use, and revenue programs with business goals.
Lead a high-impact team and own most revenue-generating activities across shop, publishing, and venues.
Regularly commission insight work to shape markets, targets, pricing, and product development.

Job Description

Responsibilities

devis[e] effective marketing strategies to meet ambitious revenue targets for the British Library.
From increasing memberships and sales in our brilliant shop to raising the profile of our very own publishing range and the incredible venue spaces we offer in our iconic St Pancras building.
As a key post bridging the Marketing and Commercial Services teams, you’ll use your extensive experience of managing stakeholders to forge strong, collaborative relationships and influence decision-making at all levels.
Leading and motivating your team, you will oversee almost all revenue-generating campaigns, as well as use of the British Library brand in commercial activities.
Customer insight and data will be at the heart of everything you do and you’ll regularly commission research and analysis to inform markets, targets, product development and pricing strategies.
And as a creative and strategic thinker, you’ll use your skills to find innovative solutions to deliver against our objectives.

The British Library

We are the UK’s national library. We give access to the world’s most comprehensive collection of over 170 million items - a living collection that grows every single day. Dating back 3,000 years, the collection includes Shakespeare’s First Folio, Magna Carta, a rare recording of Florence Nightingale and even Sylvia Pankhurst’s poems written on toilet paper from prison... But the collection also includes this morning’s newspapers, blogs and tweets, as well as a copy of every UK domain website. Our collection helps to open up a world of ideas. It can inspire people to start businesses. Spark new works of art and literature. Make scientific discoveries. Visit bl.uk to start your journey of discovery.

Founded in 1973

London, England, GBR

1.3K employees (282 in marketing)

www.bl.uk