Senior Marketing Executive – Trade, CRM & Communications

Chessington, Kingston upon Thames, UK (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the trade marketing engine for B2B customers in construction, translating collateral, events, CRM programs, social content, and product storytelling into measurable leads and printer-ready loyalty.

  • Trade Collateral & Events: create installer packs, welcome packs, brochures, and plan trade days, supplier events, launches, and seasonal promotions.
  • CRM & Campaigns: plan and send newsletters and targeted campaigns to segmented groups, tying activity to engagement and retention.
  • Content & Social: manage social channels, supporting video, product explainers and copy across channels while aligning with Sales, Branch, and Product teams.

Job Description

Responsibilities

  • Create trade marketing collateral including installer packs, welcome packs, flyers, brochures and sales collateral.
  • Support campaigns for installers, contractors, architects, developers and trade customers.
  • Help plan and deliver trade days, supplier events, training sessions, product launches and seasonal promotions.
  • Work with branch teams to support local marketing activity, offers, branch content and customer engagement.
  • Plan and send email newsletters and CRM campaigns for segmented customer groups.
  • Support customer retention, dormant account reactivation and trade loyalty activity.
  • Manage day-to-day social media content across LinkedIn, Instagram, Facebook and other relevant channels.
  • Support short-form video, YouTube scheduling, product explainers, installation tips and customer stories.
  • Write clear and engaging copy for emails, social posts, website updates, campaign assets and internal communications.
  • Track campaign performance, including engagement, leads, branch activity, CRM impact and sales contribution.

Requirements

  • Previous experience in a Marketing Executive or Senior Marketing Executive role.
  • Experience in B2B, trade marketing, construction, building materials, retail branches, merchanting, manufacturing, distribution or a similar sector.
  • Experience delivering campaigns across online and offline channels.
  • Confident writing content for email, social media, brochures, websites and customer communications.
  • Experience with CRM campaigns, email marketing and customer segmentation.
  • Strong organisational skills with the ability to manage multiple campaigns and deadlines.
  • Commercial mindset with the ability to link marketing activity to leads, sales, engagement and customer retention.
  • Good attention to detail and strong brand consistency.
  • Confident working with sales teams, branch teams and external suppliers.
  • Comfortable using marketing data and reports to measure performance.
  • Willingness to travel: 25% (required)
  • Bachelor\'s (preferred)
  • Marketing: 2 years (required)
  • Polish (preferred)
  • Ability to commute/relocate: Chessington, Surrey: reliably commute or plan to relocate before starting work (required)

Preferred

  • Experience in construction, insulation, render, façade, building products or trade merchant sectors
  • Knowledge of platforms such as Mailchimp, Klaviyo, Shopify, WooCommerce, Pimcore or similar
  • Understanding of SEO, Google Analytics, paid social or Google Ads
  • Experience using Canva, Adobe Creative Suite or similar design tools
  • Experience supporting trade events, supplier campaigns or product launches
  • Familiarity with AI tools for content creation, reporting or campaign planning

Benefits

  • Company pension
  • Gym membership
  • Private medical insurance
  • Store discount
  • Full-time, permanent role
  • Opportunity to work in a growing construction and building materials business
  • Hands-on exposure to trade marketing, CRM, brand communications, digital content and branch activation
  • Company events
  • Employee discount
EWI Store logo

EWI Store

EWI Store offers a wide range of solid wall insulation products, all rigorously tested and independently approved. Our specialised service includes next day delivery, as well as fantastic trade discounts.Featuring products from various market leaders, EWI Store is a great place to shop for all your external renders and insulation requirements.

Founded in 2011
Chessington, England, GBR
48 employees (3 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
10.6%
Direct
26.2%
Referral
5.1%
Social
55.9%
Paid
1.4%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
2 (4% of company)