Responsibilities

• Deliver targeted TPI and broker marketing plans across Mid-Market and Large Business, aligned to the wider Supply strategy.
• Work with Sales to understand TPI segmentation and translate insight into targeted marketing activity.
• Develop campaigns, communications and engagement programmes that strengthen broker relationships and support growth.
• Use CRM and performance data to track engagement, identify opportunities and improve marketing effectiveness.
• Support TPI engagement through relevant communications, events and other relationship-building activity.
• Help TPIs understand EDF's wider portfolio of energy products and services, supporting opportunities beyond commodity supply.
• Measure outcomes, share learning and continually improve activity based on what genuinely drives engagement and commercial opportunity.

Requirements

• Senior Marketing Executive with specialist experience in indirect marketing, channel marketing or partner marketing
• You'll be commercially focused, data-driven and confident working across multiple stakeholder groups
• Marketing through intermediaries, channel partners, brokers, distributors or another indirect B2B route to market
• Developing audience segmentation strategies and creating targeted engagement plans for partner audiences
• Planning and delivering integrated B2B campaigns, communications and engagement programmes
• Working closely with Sales or account teams to support commercial priorities and opportunities
• Using CRM to segment TPI audiences, track engagement and increasingly connect marketing activity with opportunities and commercial outcomes
• Creating targeted campaigns, communications and engagement activity that strengthen TPI relationships and support commercial growth
• Using campaign data and customer insight to test, learn and improve performance
• Building strong relationships across Sales, Marketing and wider stakeholder groups

Benefits

• Alongside your salary, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.