Senior Marketing Data Analyst - Marketing Science

London, UK (Unknown)

£60K/yr – £85K/yrSenior Level2+ years expFull time

Posted 13 days ago

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Job Summary

Own and evolve the attribution model, ensure data integrity, collaborate with Data Science and marketing teams, and deliver self-serve dashboards while identifying opportunities to improve measurement.

  • Own attribution model logic and dbt pipelines
  • Translate complex data for marketing stakeholders
  • Define impactful OKRs and guide strategy based on insights

Job Description

Responsibilities

  • Maintain and enhance our attribution model logic. Use dbt to maintain data pipelines, refine attribution rules, and implement new logic as our channel mix and marketing effectiveness understanding evolves.
  • Ensure the accuracy of marketing data integrity in our attribution model.
  • Work with the Data Science, Acquisition and marketing teams to evolve our model.
  • Build dashboards that allow marketing stakeholders to self-serve daily performance metrics.
  • Translate complex datasets and modelling results into clear, non-technical narratives for marketing stakeholders.
  • Execute detailed, in-depth analyses to identify improvement opportunity areas in our current measurement capabilities and propose solutions.
  • You will help us improve our measurement confidence level by identifying certainty gaps and proposing ways to bridge those gaps.
  • You will contribute defining impactful OKRs to work throughout the half of the year.

Requirements

  • Bachelor’s degree in Statistics, Economics, or other relevant fields.
  • 2+ years of experience in a marketing analytics or data analytics role.
  • Advanced SQL skills, Python/R and dbt are advantageous.
  • You are able to demonstrate that you can tell a story with data and proactively give guidance on strategy based on insights.
  • Experience working with attribution models/MMP data is advantageous.
  • Experience with data visualisation tools (example, Looker, Power BI, LightDash).
  • Understanding of performance marketing is advantageous.
  • Please note that Wise does not provide visa sponsorship for this role. Applicants must have the right to work in the UK.

Preferred

  • Advanced SQL skills, Python/R and dbt are advantageous
  • Experience working with attribution models/MMP data is advantageous
  • Experience with data visualisation tools (example, Looker, Power BI, LightDash)
  • Understanding of performance marketing is advantageous
  • Please note that Wise does not provide visa sponsorship for this role. Applicants must have the right to work in the UK.

Benefits

  • Base salary of £60,000 - £85,000
  • RSU's in a growing and public company
  • Work from (almost) anywhere in the world for up to 90 days a year
  • Flexible working - you’re trusted to do the right thing and be responsible
  • Private Medical Insurance + Life Insurance
  • ️ Discounted gym memberships and cycle to work scheme
  • ️ A paid 6-week sabbatical leave after four years
  • 26 weeks maternity leave at full pay
  • An annual self-development budget
  • Annual Mission Days festival
Wise logo

Wise

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670