Responsibilities

• Plan, develop and deliver compelling marketing campaigns that achieve meaningful impact, using the most effective channels and working with key stakeholders to agree plan.
• Ensure marketing activity supports the delivery of new business targets and other key strategic objectives, including building awareness of the Royal London brand.
• Day-to-day responsibility for managing and delivering major campaigns and initiatives including delivery planning, resource alignment and budget responsibility.
• Set clear campaign objectives and measures that align with commercial targets.
• Use data and insights to continuously test, learn and optimise marketing activity.
• Lead cross-functional teams to deliver marketing activity, working with stakeholders across the B&M function, other parts of the business and external creative and media agencies.
• Development and delivery of supporting marketing collateral.
• Provide support and coaching to colleagues in the wider Adviser Marketing Team.

Requirements

• Experience of planning and delivering large integrated marketing campaigns, effectively managing budgets and risks.
• Excellent understanding of marketing communication tools and techniques, including paid media.
• Excellent communication, project and stakeholder management skills.
• Strong experience of marketing planning and development.
• Experience working in the financial services industry and understanding the legislative framework.
• Understanding of B2B/B2B2C markets.
• Strong understanding of how to apply brand and language guidelines

Preferred

• Good knowledge of the life and pensions industry and understanding of B2B markets is desirable
• Experience working in the Protection industry desired

Benefits

• 28 days annual leave in addition to bank holidays
• an up to 14% employer matching pension scheme
• private medical insurance
• Inclusion, diversity and belonging
• We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.