Senior Marketing Capability Manager

Glasgow, UK (Hybrid)

£58K/yr – £73K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own brand building capability at global level by codifying best practice, refreshing content, and embedding practical tools, while shaping growth planning, cross-functional alignment, and external expertise adoption.

  • Brand capability: lead a global program with evidence-based methods and AI topics to upskill marketers.
  • Growth enablement: standardize annual planning and align with business priorities across teams.
  • Capability adoption: partner with leaders to set priorities, train executives, and manage external partners.

Job Description

Responsibilities

  • Lead Brand Building Fundamentals Programme: Evolve and roll out global training to equip marketers with a shared, evidence-based approach to brand building; refresh content with best practice and case studies, and embed practical tools for day-to-day application (including emerging topics like AI).
  • Support Global Growth Planning: Own and improve the annual planning process (timelines, templates, tools) to deliver high-quality growth plans aligned with wider business priorities.
  • Drive Capability Adoption & Alignment: Partner cross-functionally and with senior leaders to define priorities, deliver targeted training (including for Marketing Leaders), and manage external partners where needed.
  • Bring in External Thinking & Engage Teams: Introduce best practice via external experts, and drive ongoing engagement through communications, content and learning initiatives.
  • The role will involve occasional international travel.

Requirements

  • Track record in a broad marketing role and deep understanding of brand building, marketing strategy and integrated communications.
  • Expertise in marketing effectiveness, measurement frameworks and media/channel performance.
  • A real passion for marketing theory and best practice.
  • Advantageous but not essential to have strong knowledge of ultra-premium/luxury marketing principles.
  • Advantageous to have participated in marketing capability programmes or professional marketing qualifications.
  • Strong communication with clear and compelling storytelling and an ability to simplify complex topics.
  • Ability to deliver engaging presentations with credibility, and demonstrate strong influencing skills.

Preferred

  • Experience of engaging with external experts and driving learning initiatives.

Benefits

  • 37 days holiday, plus 4 Giving More volunteer days
  • Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
  • Hybrid working
  • 26 weeks’ paid maternity, paternity and adoption leave
  • up to five paid carers leave days a year
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Edrington

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. To see all our latest vacancies please go to https://search.edrington.com

Glasgow, Scotland, GBR
1.7K employees (333 in marketing)

Salaries

Posted range

£58K/yr – £73K/yr

Taken straight from the job posting.

See all Edrington salaries
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Senior Marketing Capability Manager

Edrington · Glasgow, UK · Hybrid