Responsibilities

• Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data-driven decisions
• Lead performance marketing analytics activities, building out processes, documentation and priorities
• Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment
• Conduct analysis and deep-dives to help answer key questions surrounding marketing performance
• Develop and maintain reporting of performance marketing, present in regular update meetings
• Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self-service dashboards and tools for performance marketing
• Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, incrementality testing, predictive modelling, etc.
• Work with the Game Analytics team to analyse post-install dynamics of acquired users
• Track metrics connecting acquisition quality and marketing spend to downstream player behaviour, retention and monetisation, informing feature and in-game economy decisions
• Design, run and evaluate experiments (A/B tests, campaign and feature trials) to measure marketing and product impact, applying appropriate statistical rigor to your conclusions

Requirements

• Proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment
• Strong analytical skills and experience with LTV/ROI modelling and marketing mix or attribution analysis
• Solid understanding of marketing principles, digital advertising channels, and campaign optimisation
• Comfortable partnering directly with Product Managers or Game Leads — translating marketing and player data into input that shapes feature and LiveOps decisions, not just campaign optimisation
• Demonstrated ability to translate data into actionable insights and present them effectively
• Proficiency in Excel and Experience with BI/analytics tooling (e.g. Amplitude, Tableau, or similar)
• A degree in Math, Statistics, Economics, or other quantitative field

Benefits

• Life at Hutch
• Our HQ is in the heart of Shoreditch in central London. We have additional offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with;
• Hutch is now a 4-Day Work Week company*
• Flexible working hours
• Remote working 2 days per week
• Excellent salary
• Private health care
• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Access to mental health initiatives such as private mental health coaching
• Support to learn, develop and progress within Hutch