Senior Manager, Paid Media

London, UK (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 8 days ago

Job Summary

Own and scale user acquisition across major platforms, deliver actionable performance insights, and lead creative testing and channel innovation to drive sustainable revenue growth.

  • Build scalable performance UA across display, social, search and affiliates
  • Deliver timely performance reporting and actionable insights
  • Collaborate on creative testing and optimize campaigns

Job Description

Responsibilities

  • Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.
  • Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.
  • Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.
  • Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.

Requirements

  • 8+ years of digital marketing experience & user acquisition across major platforms.
  • Solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile-specific campaign tracking and attribution.
  • Hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.
  • Full funnel/ marketing lifecycle experience.
  • Genuine passion for media and media planning, with a deep curiosity for what drives performance.
  • Analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.
  • Autonomous, reliable, and transparent in communication - and flexible enough to adapt as business needs evolve.
  • Fluent English and thrive in an international, fast-paced environment.

Benefits

  • Access premium healthcare, mental health support, and emergency leaves.
  • Benefit from a healthy work-life balance in a flexible and welcoming environment.
  • Enjoy a modern office, close to transport and amenities.
  • Access lunch vouchers and a discounted ClassPass subscription.
  • Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities
  • Join regular social events like breakfasts, lunches, and apéros.
  • Use our products for free.
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Meetic

At Meetic, a Match Group company, we have been pioneering online dating for over 20 years, leveraging our legacy to reinvent how people meet, connect, and build meaningful relationships across Europe and beyond. As part of Match Group, we manage a diverse portfolio of brands, from iconic names like Meetic, Match, Lexa, and LoveScout to tailored experiences for singles over 50, OurTime, DisonsDemain, Zweizam, and single parents, Even and Stir. Our teams design, build, and scale platforms across 20+ countries and 18 languages, ensuring every single finds the right match for their lifestyle and lifestages. We also drive growth for other Match Group brands like The League, OkCupid, Archer, Salams, and Plenty Of Fish, expanding our impact worldwide.Our impact in numbers:- We are present in 20 countries.- We created over 10 million couples across Europe.- We have organized more than 12,000 events for over 700,000 singles since 2012. - 1 in 3 French people knows a couple who met on Meetic (Dynata, 2023).

Founded in 2001
Paris 09, Paris, Île-de-France, FRA
232 employees (47 in marketing)

Marketing Team

Marketing Team Size
38 (16% of company)
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
14.4K
Traffic Source Mix
Search
33.6%
Direct
40.2%
Referral
10.8%
Social
6.2%
Paid
3.2%

Headcount Trend

Current headcount: ~232

Recent News

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Senior Manager, Paid Media

Meetic · London, UK · Unknown