Responsibilities

• Developing and owning strategic link-building plans across a portfolio of iGaming clients — from research and targeting through to placement and performance analysis
• Sourcing high-quality publications and websites aligned to each client’s sector and objectives
• Crafting compelling outreach communications and negotiating placements within agreed budget parameters
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Monitoring third-party spend proactively — identifying overspend risks early and addressing them through effective negotiation
• Managing and developing your direct reports through regular 1-1s, SMART goal setting, performance reviews, and hands-on guidance
• Owning your client accounts end-to-end: transparent monthly updates, strategy sessions, KAM planning, and client meetings
• Presenting campaign insights and performance to clients and internal stakeholders with confidence
• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans

Requirements

• 2+ years' experience in off-page SEO and link-building, ideally agency-side
• Proven line management or mentoring experience — you’ve developed people, not just worked alongside them
• A strong track record of securing high-quality placements through compelling outreach and effective negotiation
• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, SEMrush, or equivalent
• Experience managing third-party budgets — tracking spend, flagging risks, and negotiating to stay on target
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
• Confident presenting to clients and senior stakeholders — you can hold a room and handle difficult questions
• Comfortable using AI tools to support content production and outreach workflows

Preferred

• Experience in digital PR campaigns
• Solid understanding of SEO or content optimisation
• iGaming or regulated-sector experience — we’ll get you up to speed if not

Benefits

• £33,000 - £40,000 depending on experience.
• Remote-first position.
• Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what’s next. Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Pay and Rewards That Reflect Your Work
• Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses. Good work gets rewarded here.
• Your Contribution, Recognised
• Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250). Weekly shout-outs and appreciation from colleagues and managers are just part of how we work.
• Health and Wellbeing
• Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP. We take looking after our people seriously.
• Time That’s Yours