Responsibilities

• Own the growth strategy for a portfolio of high-growth DTC brands
• Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape
• Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization
• Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale
• Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes
• Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market
• Take direct ownership of client performance, retention, and portfolio growth
• Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship
• Understand the commercial mechanics behind growth, including CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period
• Turn complex performance data into clear decisions and decisive actions

Requirements

• 5+ years of experience in growth strategy, performance marketing, e-commerce, paid acquisition, or a closely related discipline
• Proven experience owning growth outcomes for meaningful DTC or consumer brand portfolios
• A strong understanding of paid social, performance creative, customer acquisition, offers, landing pages, and conversion optimization
• Experience working with significant advertising budgets and making commercially important decisions
• The ability to interpret performance data and convert it into clear strategic actions
• Strong knowledge of metrics such as CAC, MER, ROAS, contribution margin, conversion rate, average order value, retention, and payback period
• Experience leading cross-functional teams or pods in a fast-moving environment
• Confidence working directly with founders, executives, and senior client stakeholders
• A track record of retaining and growing client relationships through strong thinking and execution
• Exceptional written and verbal communication skills

Preferred

• Experience working with high-growth DTC brands across beauty, wellness, health, lifestyle, consumer subscriptions, or e-commerce
• Experience at a leading performance marketing agency, growth consultancy, consumer brand, or high-growth technology company
• Experience managing multiple brands while maintaining a high strategic standard across the portfolio
• Experience scaling brands from early traction to significant monthly revenue and media spend
• Experience integrating paid media, creative, influencer marketing, CRO, and offer strategy into one growth plan
• Experience leading executive-level business reviews and difficult performance conversations
• Experience improving account retention, expanding client relationships, or identifying new revenue opportunities
• Experience using AI, automation, and modern analytics tools to improve decision-making and operating leverage