Responsibilities

• Global Strategy & Campaign Execution
• Develop and execute the comprehensive global MSP marketing strategy and roadmap aligned with corporate revenue and channel growth objectives.
• Lead MSP-exclusive initiatives such as nurture campaigns, webinars, events, and value-driven programs in collaboration with Product Marketing and Content Marketing.
• Design, execute, and measure comprehensive demand generation strategies to drive engagement and acquisition across the MSP partner lifecycle.
• Create and manage end-to-end "through-partner" demand generation campaigns (e.g., webinars, digital kits, event templates) that MSPs can easily white-label to acquire end-customers.
• Partner Enablement & Content Creation
• Build, launch, and maintain a world-class MSP enablement toolkit, including pitch decks, battlecards, data sheets, and value-proposition messaging frameworks.
• Collaborate with Product Marketing to translate complex technical features into business outcomes that align with an MSP's business model (e.g., recurring revenue, operational efficiency).
• Own the marketing content strategy for the Partner Portal, ensuring assets are localized, up-to-date, and intuitive.
• Cross-Functional Collaboration & Field Alignment

Requirements

• Domain Expertise: At least 6+ years of dedicated MSP Marketing experience. A deep understanding of how MSPs or MSSPs operate, package, and price services is essential.
• Experience: 6+ years of B2B MSP marketing experience within the high-tech or software industry (SaaS, Cybersecurity, or Cloud infrastructure preferred).
• Global Scale: Proven track record of creating centralized marketing programs that successfully scale across multiple global regions.
• Content & Messaging: Exceptional writing and communication skills, with a proven ability to distill complex technical platforms into a clear "Why [Company Name] for MSPs" value proposition.
• MarTech Proficiency: Hands-on experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo, AppSheet) and PRM platforms.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• The "Channel First" Mindset: An inherent understanding that your success is completely tied to the success and ease of use for your partners.
• Agility & Autonomy: Ability to thrive in a fast-paced, matrixed tech environment with minimal day-to-day oversight.
• Influence Without Authority: Strong interpersonal skills to drive alignment across Product, Sales, and Corporate Marketing teams.
• We are primarily an in-office environment and therefore, you will be expected to work from the Staines office in compliance with Everpure's policies, unless you are on PTO, or work travel, or other approved leave.

Benefits

• And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.