Senior Field Marketing Specialist
London, UK (Hybrid)
Posted 4 weeks ago
Job Description
Responsibilities
- Field Marketing Strategy & Execution
- Design integrated marketing campaigns that combine digital marketing, events, content, ABM, and partner marketing to engage the C-Suite audience across our clients.
- Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities, partnering with the global marketing function to execute.
- Tailor global marketing initiatives to regional market needs where appropriate while maintaining brand consistency.
- Ensure marketing activities align with industry, account and regional growth strategies.
- Optimise all marketing activities and programs to ensure strong demand and pipeline generation and ROI industry benchmarks are achieved.
- Sales & Stakeholder Collaboration
- Build strong relationships with regional Sales leaders, Client Partners and Industry leaders.
- Act as the primary marketing advisor for teams across EMEA and the partner that helps Sales drive conversion of MQLs into closed won business.
- Align marketing investments with commercial priorities and business development objectives.
Requirements
- Ideally educated to bachelor’s degree level or holds a professional qualification.
- 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
- Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable.
- Proven experience managing integrated marketing campaigns and executive-level events.
- Strong project management and stakeholder management skills.
- Experience working closely with sales teams to support pipeline generation.
- Excellent written and verbal communication skills.
- Strong analytical mindset with experience using campaign performance metrics to drive decisions.
- Ability to manage multiple priorities across different regions and stakeholders.
- This role will include and require a level of travel to execute key marketing events and initiatives where clients are located.
Preferred
- Experience with Account-Based Marketing (ABM) programs.
- Familiarity with CRM and marketing automation platforms (e.ge.g., Marketo, HubSpot, or similar).
- Experience working within a global matrix organisation.
- Knowledge of the digital transformation, cloud, AI, software engineering, or consulting markets.
- Experience managing external agencies and strategic partnerships.
- Strong relationship-management skills.
- Strong and effective communicator.
- Very strong EQ, with fine-tuned instincts and problem-solving skills.
- Demonstrates sound, consistent, trusted judgment.
- Comfortable with high volume and very fast-paced workload.
Benefits
- Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus;
- Career Development: Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership;
- Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences;
- Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme;
- Health: Global internal wellbeing programme, access to wellbeing apps;
- Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations.
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
