Senior Event Marketing Manager at Mark Allen | Greater London, Kensington and Chelsea, UK

Senior Event Marketing Manager

Greater London, Kensington and Chelsea, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Own multi-exhibit marketing campaigns from strategy through execution, focusing on registrations, onsite attendance, and qualified leads with a data driven loop for optimization.

Growth/Campaign ownership: Plan and drive a 12 month multi channel program across email, social, direct mail, and web to hit registrations and leads.
Measurement & optimization: Build and monitor performance dashboards, turning data into actionable tweaks that move results.
Stakeholder & vendor management: Lead cross functional collaboration and manage budgets, vendors, and content across channels.

Job Description

Responsibilities: Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goals.
Responsibilities: Plan and manage a targeted 12-month multi-channel campaign to drive registrations, onsite attendance, and generate qualified sales leads.
Responsibilities: Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve results.
Responsibilities: Manage event websites and create compelling, relevant content aligned to the campaign lifecycle.
Responsibilities: Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channels.
Responsibilities: Build strong internal and external relationships, acting as the ‘go-to’ marketing lead for your events, and oversee vendor relationships and budget management.
Responsibilities: Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cycle.