Responsibilities

• Own the EMEA field calendar end-to-end — from tactics and planning through execution and post-event follow-through, across owned events, third-party conferences, sponsorships, executive roundtables, and partner co-marketing events etc.
• Lead regional sponsorship approach and vendor management — negotiate sponsorship packages and deliverables, coordinate on assets and work with agencies, partners and vendors.
• Design differentiated, memorable experiences — go beyond the standard execution model to create formats that genuinely engage audiences and build awareness around the brand.
• Partner closely with EMEA Sales — work hand-in-hand with Sales and SDR teams on field activities, on-site engagement, and structured post-event follow-up. Act as a confident, credible voice with internal stakeholders to represent Marketing.
• Own reporting and ROI — track leads, pipeline capture, and spend against your Marketing activities and campaigns, and report results back to leadership.
• Operate independently — take action and define approach, budget requests, format, and vendors in line with Sales needs and international Marketing strategy .
• Contribute to other regional marketing campaigns — digital or ABM-style programs, expanding scope over time.

Requirements

• 8+ years' experience in similar marketing role with a focus on events and field campaigns for B2B SaaS
• Track record owning a full event calendar end-to-end: strategy, budget, execution, and post-event reporting, with close interaction and exchange with sales
• Direct experience negotiating sponsorships and managing multiple vendors and stakeholders simultaneously
• Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and event management tools (Splash, Bizzabo, Cvent, or similar)
• Experience supporting or executing regional campaigns alongside field and events is a plus (digital, regional, localisation, ABM-style programs)
• Experience working across or with different European markets, e.g. DACH or Central EU, an additional language is a plus.
• Cultural awareness and sensitivity operating across EMEA markets
• Confident communicator with a positive, can-do attitude, comfortable guiding internal stakeholders and operating independently.