Responsibilities

• Lead the planning, scheduling, and delivery of email campaigns across fundraising, campaigns, services, retail, and supporter communications.
• Drive continuous improvement by developing templates, refining processes, and implementing best practice across the email programme.
• Deliver and optimise SMS and WhatsApp communications as part of integrated multichannel marketing activity.
• Lead audience segmentation and targeting, ensuring supporters receive relevant and personalised communications.
• Build, optimise, and maintain automated supporter journeys, including welcome, nurture, re-engagement, and stewardship programmes.
• Own the email test-and-learn programme, using campaign insights to drive continual performance improvements.
• Develop strong relationships with stakeholders, providing expert advice and helping shape integrated campaign plans.
• Mentor and support the Email Marketing Executive and deputise for the Email Marketing Manager when required

Requirements

• Proven experience delivering successful email marketing campaigns from planning through to evaluation, using email service providers and marketing automation platforms such as DotDigital or similar.
• Strong understanding of email marketing best practice, including deliverability, accessibility, mobile-first design, and optimisation.
• Experience working with audience segmentation, data selections, and personalised communications.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
• Outstanding communication and stakeholder management skills.
• Knowledge of GDPR, PECR, and marketing consent requirements.
• Experience with lifecycle marketing, automated journeys, SMS, WhatsApp, or wider digital marketing would be advantageous

Benefits

• Flexible working. We’re happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care