Responsibilities

• Campaign and Automation Journey Planning & Delivery
• - Owning the end-to-end delivery of email and SMS campaigns, including planning, building and testing high-quality communications to support fundraising, supporter engagement and other organisational priorities such as newsletter updates, sporting, campaigning, and appeal actions.
• - Advise and deliver automated email journeys that welcome, retain, steward and reactivate supporters, building performance knowledge and insight that can be replicated across different supporter products and journeys.
• - Support the Email Channel Manager in the planning and prioritisation of the Email and SMS channel calendar, ensuring effective delivery of campaign activity.
• - Work with data and CRM teams to improve trigger logic, personalisation and segmentation, using your audience understanding to incorporate targeting and personalisation using customer data and dynamic content logic.
• - Ensure all communications meet agreed quality standards through rigorous pre-deployment testing, including content, personalisation, segmentation, links, rendering and customer journey checks.
• - Advise on the integration of email within multi-channel campaigns (e.g. email, SMS, Whatsapp, direct mail, social and telephone)
• - Manage campaign workflows and delivery timelines, working with stakeholders to ensure requirements, approvals and dependencies are clearly understood and delivered to schedule.
• Reporting, Performance & Insight
• - Monitor performance and continuously refine journeys to improve conversion, engagement and lifetime value.

Requirements

• Significant experience delivering end-to-end email and/or SMS campaigns and automated journeys in a fundraising, marketing or digital environment.
• Strong experience building, testing, quality assuring and deploying customer communications.
• Hands‑on experience with email marketing platforms and CRM systems.
• Proven track record of improving performance through testing and optimisation.
• Experience working with stakeholders to plan and deliver campaigns from brief to execution.
• Experience working with data teams and segmentation logic.
• Familiarity with behavioural insights or loyalty‑building techniques.
• Strong understanding of email best‑practice, including accessibility, personalisation and UX.
• Knowledge of GDPR, PECR and data governance standards.
• Strong attention to detail with the ability to conduct thorough testing and quality assurance across customer communications.