Responsibilities

• Develop and execute innovative content strategies aligned with brand goals and marketing campaigns
• Write clear, persuasive, and engaging copy for a variety of channels including websites, blogs, social media, email marketing, and advertising materials
• Collaborate with cross-functional teams such as marketing, design, and product to ensure cohesive messaging across all touchpoints
• Optimize content for search engine optimization (SEO) to improve organic visibility and drive targeted traffic
• Manage content calendars and ensure timely delivery of all copy projects
• Utilize content management systems (CMS) to publish and update digital content efficiently
• Incorporate branding guidelines consistently while maintaining a fresh and engaging voice in all communications
• Use analytics tools to measure content performance and refine strategies based on data insights
• Stay current with industry trends in content marketing, social media marketing, branding, and SEO to keep our messaging innovative and effective

Requirements

• Proven experience in branding, copywriting, and content creation within a fast-paced environment
• Strong understanding of SEO best practices and social media marketing strategies
• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Proficiency in Adobe Creative Suite for basic visual editing or collaboration with designers
• Familiarity with content strategy development and content marketing principles
• Experience working with content management systems (such as WordPress or Drupal) for publishing digital content

Benefits

• Employee discount
• Employee mentoring programme
• Financial planning services
• Private medical insurance