Responsibilities

• Brand Strategy & Vision
• Own Airalo's global brand strategy and roadmap, grounded in a deep understanding of users, market trends, competitive landscape, and category data.
• Set brand direction, product launch strategy, and go-to-market plans across all active regions (APAC, Arabia & Africa, Europe, North & South America).
• Represent brand at the marketing leadership table — advising the CMO and cross-functional leaders (Product, Growth, Partnerships) on brand implications of major decisions.
• Team Leadership & Development
• Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones.
• Recruit, coach, and develop your team's managers, building bench strength and a clear path for their own progression into leadership.
• Own team structure and resourcing decisions as the function scales.
• Brand Performance & Governance
• Monitor and analyze brand and category performance, market penetration, and new user acquisition, including competitive benchmarking against forecast.

Requirements

• 10+ years of brand/marketing experience in product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments, including 7+ years leading and scaling brand or marketing teams.
• Proven track record building and scaling brand functions and teams across regions/time zones in a highly competitive category.
• Strong track record partnering with senior leadership (CMO/C-suite level) and influencing cross-functional strategy across brand, growth, product, and operations.
• Excellent communication and executive presence, including group presentation and public speaking.
• High-quality judgment, end-to-end thinking, and strong analytical rigor.
• Strong ownership and entrepreneurial drive; comfortable with ambiguity and complexity.