Responsibilities

• Develop comprehensive digital marketing strategies aligned with overall business goals, focusing on SEO, social media management, email marketing, and B2B marketing initiatives.
• Manage and oversee multiple projects simultaneously, ensuring timely delivery and adherence to budget and quality standards through effective project management techniques.
• Lead the creation of compelling copywriting content for campaigns, websites, blogs, and social media platforms that resonate with target audiences.
• Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic.
• Utilize tools such as Google Analytics, Google Ads, and Microsoft Excel to analyze campaign performance data, identify trends, and recommend actionable improvements.
• Coordinate with cross-functional teams including IT, design (Adobe Photoshop), and sales to ensure cohesive campaign execution.
• Manage social media accounts by planning content calendars, engaging with followers, and monitoring platform analytics for continuous growth.
• Oversee email marketing campaigns from conception to execution, ensuring high deliverability rates and engaging content that nurtures leads.
• Maintain organizational records of all digital activities, reports, and analytics to track progress against KPIs effectively.
• Demonstrate leadership by guiding junior team members, fostering collaboration, and promoting a culture of continuous improvement.

Requirements

• Proven experience in digital marketing strategy development within a B2B environment is essential.
• Strong management skills with demonstrated success in leading projects from inception through completion.
• Expertise in SEO techniques and tools such as Google Analytics and Google Ads to drive measurable results.
• Proficiency in project management software and organizational tools like Microsoft Office (Word, PowerPoint) and Microsoft Excel for data analysis and reporting.
• Skilled in copywriting with the ability to craft clear, persuasive messaging tailored to target audiences.
• Hands-on experience managing social media platforms and executing integrated campaigns across multiple channels.
• Familiarity with WordPress website management and Adobe Photoshop for content creation is highly desirable.
• Excellent communication skills in English with the ability to articulate strategies clearly across teams.
• Strong IT literacy combined with time management skills that enable efficient multitasking in a fast-paced environment.

Benefits

• Flexible schedule
• Health & wellbeing programme