Responsibilities

• Set and implement the worldwide online marketing and traffic acquisition strategy.
• Deliver set performance and financial objectives.
• Analyse and produce clear, regular and accurate reports and forecasts on all traffic activity.
• Review activity to refine and improve effectiveness of marketing spend in all markets.
• Provide up-to-date knowledge of industry developments and translate into the OFFICE marketing strategy.
• Line management of the Digital Marketing Assistant.
• Training and development of the digital team where relevant across acquisition channels.
• Supplier management and review.
• Owner of the GTM tag and management of advertising tags and rules.
• Any other duties as reasonably requested.

Requirements

• Minimum 4 years' experience in online marketing, within fashion and/or retail.
• Must have a UX portfolio which showcases your UX process from concept to final product.
• Budgeting and forecasting experience.
• BS or MS in Interaction Design, HCI, or equivalent experience.
• Proven track record of working in a sales-driven commercial trading environment.
• Line management experience.
• Competencies
• Good copywriting for web skills.
• Strong awareness of best practice and competitor activity.
• Expert in Excel, Word and PowerPoint.

Preferred

• Experience organising and undertaking user interviews and focus groups for requirement gathering and/or user testing is very desirable.