Senior Digital Marketing Manager

Edinburgh, UK (On-site)

£52K/yr – £68K/yrSenior LevelPermanent

Posted 5 weeks ago

Job Summary

Own and drive integrated digital marketing programs across SEO, paid media, social, email, and content; lead a multidisciplinary team, manage budgets and timelines, and optimise audience targeting, lead generation, and conversions.

  • Ownership of performance marketing campaigns and ROI tracking
  • Team leadership and cross-functional collaboration
  • Client engagement, reporting, and strategic recommendations

Job Description

Responsibilities

  • Develop and deliver integrated digital marketing strategies
  • Lead SEO, PPC, paid social, email, content, and performance-marketing campaigns
  • Manage campaign budgets, timelines, resources, and performance targets
  • Lead and mentor digital marketing and content team members
  • Analyse website traffic, conversions, customer acquisition, and campaign ROI
  • Develop audience targeting, lead-generation, and customer-engagement strategies
  • Coordinate with creative, design, content, sales, and account-management teams
  • Manage client relationships, presentations, campaign reporting, and recommendations
  • Identify opportunities to improve digital performance and conversion rates
  • Monitor digital trends, competitors, platforms, and emerging marketing technologies

Requirements

  • Experience in digital marketing, performance marketing, agency marketing, or a related role
  • Good knowledge of SEO, PPC, social media, email marketing, and digital advertising
  • Experience managing campaigns, budgets, clients, or marketing teams
  • Strong analytical, communication, creative, and organisational skills
  • Familiarity with Google Analytics, Google Ads, Meta Ads, CRM, or similar platforms
  • Ability to manage multiple campaigns and priorities effectively
  • Understanding of content strategy, lead generation, and conversion optimisation
  • Relevant degree or equivalent professional experience is preferred

Benefits

  • Company pension
  • Flexitime
  • Health & wellbeing programme
  • On-site parking

Salaries

Posted range

£52K/yr – £68K/yr

Taken straight from the job posting.

Senior Digital Marketing Manager

Edinburgh, UK · On-site