Senior CRM Manager at Nothing | London, UK

Nothing

Senior CRM Manager

London, UK (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own CRM strategy and end-to-end lifecycle management to drive revenue, retention, and LTV, with a data-informed editorial approach and rigorous testing that shapes product storytelling and cross-functional alignment.

CRM strategy and lifecycle ownership: set metrics, drive onboarding, retention, and reactivation programs across channels.
Editorial and testing discipline: build a content calendar with clear commercial intent and a robust test-and-learn loop.
Reporting and cross-functional partnerships: establish clear analytics and partner with Marketing, Creative, Product, and Retail to optimize customer experience and trade goals.

Job Description

Responsibilities

Set the global CRM strategy with revenue, retention, and LTV as the headline metrics; email runs as a commercial channel first
Design the lifecycle programme end-to-end: onboarding, post-purchase, cross-sell, repeat purchase, win-back, and dormant reactivation
Build the editorial backbone: a content calendar where every send has clear commercial or relationship intent, aligned to brand and product narrative
Run a structured test-and-learn programme with proper hypotheses, holdouts, and rigorous measurement
Build the reporting infrastructure from the ground up and translate results into clear next action
Partner with Marketing, Creative, Product, and Retail to align around customer experience and trade priorities
Hire, coach, and develop the CRM team as it scales through 2026 and 2027

Requirements

Five or more years building and running CRM programmes at scale; consumer tech, DTC, or a high-growth product-led business is the sweet spot
Comfortable in the data yourself: you build reports, interrogate numbers, and turn findings into decisions
Commercial fluency: you think in revenue, AOV, repeat rate, and contribution margin; opens and clicks are diagnostics, not the scorecard
Platform-agnostic across modern ESPs, CRM tools, and ecommerce platforms; experience with Bird is a plus, not a requirement
Editorial and design judgement: you know what good copy reads like, what strong design looks like, and you're hands-on in the platform
You've worked somewhere the playbook didn't exist yet and you built it; you make decisions with incomplete information and bring structure where there isn't anything
Any bias for shipping: you'd rather get something live and iterate than wait for a perfect brief

Nothing

2.6 Glassdoor

Nothing exists to make tech feel exciting again.We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.We're not here to follow the rules. We're here to make better ones.Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products, from award-winning smartphones to expressive audio and wearables, blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

Founded in 2020

London, England, GBR

27K employees (2,382 in marketing)

nothing.tech

29% recommend to a friend