Responsibilities

• Own and optimise key owner lifecycle journeys, from acquisition and onboarding through to engagement, referral and retention.
• Build and deliver CRM campaigns and automated journeys in Klaviyo across multiple brands.
• Use data, insight and testing to improve engagement, conversion and retention.
• Manage audience segmentation, targeting and campaign quality, ensuring communications are accurate and on-brand.
• Own the Owner CRM campaign calendar and work across multiple priorities.
• Work with Data & Analytics and our third-party telemarketing agency to support effective lead generation and campaign delivery.
• Represent Owner CRM across wider projects and stakeholder groups, deputising for the CRM Manager when required.
• Share learnings and champion a Grow & Learn approach across the wider CRM and Regional Marketing teams.

Requirements

• Strong hands-on CRM experience, including building and optimising automated journeys and campaigns.
• Experience using an enterprise ESP or marketing automation platform; Klaviyo experience is preferred.
• Strong understanding of multi-channel marketing, including email, mobile apps, SMS/WhatsApp and direct mail.
• Excellent data and analytical skills, with experience using insight to improve lead generation, conversion and loyalty/retention.
• A good understanding of email deliverability, consent, preference management and UK GDPR.
• Confident stakeholder management.
• Experience working with external agencies or suppliers

Preferred

• Experience in travel, tourism or hospitality.
• Experience working across multiple brands.
• B2B or full-lifecycle sales campaign experience.
• HTML and CSS knowledge for email troubleshooting.
• Experience supporting or mentoring a more junior colleague

Benefits

• Annual bonus scheme based on company performance
• 33 days’ holiday (including bank holidays), plus up to 5 extra with long service.
• Option to purchase extra holiday days if you wish.
• A day off for your birthday
• 2 volunteering days per year.
• Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
• Pension scheme with employer contributions
• Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family.
• Special offers and discounts designed to enhance your overall wellbeing.
• Health cash plan & life assurance.