Senior CRM and Engagement Manager at Golfbreaks | Windsor, Slough, UK | £50K/yr – £55K/yr

Senior CRM and Engagement Manager

Windsor, Slough, UK (Hybrid)

£50K/yr – £55K/yrSenior Level5+ years expPermanent

Posted 3 months ago

Job Summary

Own CRM and lifecycle strategy with end-to-end ownership of journeys, segmentation, and data-driven personalization across acquisition, retention, and advocacy, plus a focus on experimentation and first‑party data.

CRM strategy and lifecycle journeys across the full funnel, from acquisition to advocacy
Audience segmentation, data partnerships, and personalisation powered by first-party signals
AI/predictive audiences and automated journeys with rigorous testing and measurement

Job Description

Responsibilities

Define and deliver Golfbreaks' CRM and customer lifecycle strategy.

Own the CRM roadmap, prioritising lifecycle initiatives based on customer insight, commercial opportunity and business objectives.

Design customer journeys across the entire customer lifecycle, from acquisition through to retention and advocacy.

Identify opportunities to increase customer engagement, repeat bookings and lifetime value.

Develop advanced audience segmentation and targeting strategies.

Use customer behaviour, booking history and engagement data to deliver personalised customer experiences.

Partner with data and product teams to improve customer insight and audience creation.

Explore opportunities to leverage AI, predictive audiences and first-party data to deliver more relevant customer experiences.

Build and optimise automated customer journeys.

Develop trigger-based communications across email and SMS.

Requirements

5+ years' experience in CRM, lifecycle marketing or customer engagement roles.

Strong experience designing and delivering automated customer journeys.

Proven ability to use first-party data and segmentation to drive commercial outcomes.

Experience with marketing automation platforms such as Bloomreach, Salesforce Marketing Cloud, Braze, Iterable or similar.

Strong analytical skills and experience using data to inform decision-making.

Curious mindset with a passion for innovation and continuous improvement.

Experience managing email marketing programmes at scale.

Experience managing direct reports.

Excellent stakeholder management and communication skills.

Commercial mindset with a focus on revenue, retention and customer lifetime value.

Nice to have

Experience in travel, hospitality, ecommerce or subscription businesses.

Experience with customer experience optimisation.

Understanding of experimentation and incrementality measurement.

Experience working within lean, fast-moving teams.

Benefits

Well-being days (half a day each month)

Employee Assistance Program – 24-hour confidential helpline

Opportunity to enrol in our Private Healthcare

Opportunity to buy up to 5 days additional holiday

Enhanced Maternity, Paternity, and Adoption Leave

Perkbox discounts and freebies

Cycle to work scheme

EV cars through salary sacrifice

Free eye tests with Specsavers

Staff discounts on hotels and golf courses

Golfbreaks

4.5 Glassdoor

Golfbreaks was formed in 1998 by Chief Executive, Andrew Stanley. Now, from offices in the UK, US and Denmark, we organise golf breaks, holidays and tournament experiences for more than 200,000 golfers, at over 2,000 resorts and golf courses worldwide, annually.As the Official Golf Tourism Operator of the PGA TOUR with over 25 years’ experience, we are The Golf Travel Experts, known for delivering outstanding choice, value and service, with the reassurance and security of booking with a fully bonded travel company (ATOL and ABTOT in the UK).

Founded in 1998

Windsor, England, GBR

209 employees (23 in marketing)

www.golfbreaks.com

97% recommend to a friend

98% CEO approval