Responsibilities

• Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
• Collaborating with cross-functional teams to improve content strategy and drive customer engagement
• Analysing customer data to understand audience needs and preferences
• Ensuring brand consistency in style and adhering to tone of voice in all CRM communications.
• Being a brand guardian of the several different tones across the portfolio
• Being a mentor to junior/midweight writers in the team, helping them develop their copywriting.
• Presenting to and working closely with clients on copy.
• Being conceptual, creating big ideas across a number of brands in the group, that push CRM communications
• Expresses copy with clarity; on brand; on message and targeted to audience
• Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity

Requirements

• Previous experience as a Copywriter, CRM specialist, or similar role
• Excellent interpreting and adopting the writing style of our brand/s
• Proficiency in content management systems and CRM tools
• Familiarity with creating and optimizing SEO content
• Excellent written and verbal communication skills
• Ability to meet deadlines while maintaining high-quality work

Benefits

• Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as
• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers