Media & Campaigns Lead
NewsCord
UK (Remote)
In-houseFull-timeEntry level
18 hrs ago
Senior Campaign Marketing Manager
London, UK
Salary Not AvailableSenior Level5+ years exp
Posted 7 weeks ago
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Job Summary
Own and optimize end-to-end revenue campaigns across multi-channel, ABM, and sales-aligned plays to drive pipeline, with a heavy emphasis on account-centric strategies, intent data, and AI-assisted optimization.
- Own Campaign Strategy: Align with sales priorities, build 1:1 to 1:Many ABM programs, and orchestrate cross-channel execution.
- Technology & Metrics: Power user of Salesforce, 6sense, Marketo, LinkedIn Campaign Manager; define KPIs tied to pipeline and revenue.
- Collaboration & Modernization: Partner with Sales & GTM to accelerate deal progression and continuously adopt AI tools to improve effectiveness.
Job Description
Responsibilities
- Own End-to-End Revenue Campaigns
- Lead the strategy, planning, execution, and optimization of integrated marketing campaigns designed to generate pipeline and revenue.
- Build and execute multi-channel campaigns across digital, email, web, paid media, content syndication, events, SDR outreach, and ABM programs.
- Develop account-centric campaign strategies that align with sales priorities and business objectives.
- Partner Closely with Sales & GTM Teams
- Collaborate with GTM strategists, Sales Leaders, SDRs, and Revenue Marketing teams to identify target accounts, buying groups, and growth opportunities.
- Align campaign strategies to pipeline goals, account priorities, and sales motions.
- Create coordinated marketing and sales plays that drive account engagement and accelerate deal progression.
- Drive ABM & Account Engagement Programs
- Design and execute 1:1, 1:Few, and 1:Many ABM programs for strategic accounts and key market segments.
Optimizely
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