Senior Brand Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end B2C journeys and channel development with email as the primary conversion driver, while shaping brand campaigns and using data to guide test-and-learn bets for audience resonance.

  • Channel ownership: test and build new channels and track results.
  • Campaign execution: manage end-to-end copy, creative, CRM, and data across the marketing mix.
  • Audience/product mastery: become the resident expert and translate learnings into messaging and channel strategy.

Job Description

Responsibilities

  • Own the B2C journey end-to-end: every touchpoint, every channel, every result.
  • Brand building: develop campaigns with a strong creative idea and execute across the marketing mix.
  • Email marketing: own email as the primary conversion channel—planning, writing and building campaigns.
  • Channel development: test-and-learn approach to build out new channels and reach members.
  • Become resident expert on products and audience and report back on what’s resonating.
  • Write and build next week’s email campaigns, across a variety of subjects.
  • Test a new channel, work cross-functionally to bring a campaign idea to life and track results.
  • Brainstorm and plan upcoming brand campaigns, finding the human truth that makes it stick.
  • Present last month’s B2C numbers to SLT and explain what you are changing as a result.
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My Money Matters

At My Money Matters, we work in partnership with employers across local government, the private sector and the NHS to deliver tailored financial wellbeing support that meets the needs of diverse workforces.Whether it’s helping employees navigate complex pension schemes, supporting them with future planning, or equipping them with mortgage advice, we understand that everyone's different - and so is our approach.Our platform combines expert-led financial education, personalised coaching, and a growing suite of benefits including savings & investments, mortgage advice, wills, and insurance - all designed to improve financial confidence, reduce stress, and increase employee engagement.- Empowering thousands of employees across the UK- Trusted by 400+ employers to simplify financial education- Focused on impact, inclusion, and ease of useWe’re proud to support our employer partners with first-class financial wellbeing solutions that evolve with their teams' needs; whether in the here and now, or for the future.Let’s build a more financially confident workforce, together.www.my-money-matters.co.uk

Founded in 2018
London, England, GBR
91 employees (9 in marketing)