Responsibilities

• Lead the development and execution of annual and long-term brand strategies aligned to commercial and category growth objectives
• Identify consumer, shopper and market opportunities to strengthen brand positioning and drive sustainable growth
• Own and lead branded NPD and EPD pipelines in partnership with Innovation and Category teams
• Deliver insight-led innovation strategies, including business cases, forecasting and post-launch evaluation
• Lead integrated marketing campaigns across digital, social, PR, shopper and trade channels
• Manage agency partnerships to deliver high-quality creative, media and research output
• Lead packaging development and brand identity evolution across the portfolio
• Support commercial teams with retailer presentations, category reviews and joint business planning activity
• Analyse brand, category and retailer performance to shape strategic decision-making and investment priorities
• Manage marketing budgets and optimise return on marketing investment

Requirements

• Experience in a Senior Brand Manager or Brand Manager role within FMCG, ideally food
• Strong understanding of the UK grocery retail landscape, shopper behaviour and category dynamics
• Proven experience developing and delivering successful brand and innovation strategies
• Strong commercial acumen with confidence interpreting market, retailer and consumer performance data
• Experience managing external creative, media or insight agencies
• Strong leadership and influencing skills across cross-functional teams and senior stakeholders
• Excellent strategic thinking capability with the ability to translate insight into actionable growth plans
• Creative and innovative mindset with experience leading impactful campaigns and brand initiatives
• Strong project management and prioritisation skills within fast-paced environments
• Confident communicator with strong presentation and stakeholder engagement skills

Preferred

• CIM qualification beneficial but not essential