Responsibilities

• Deliver the in-year brand portfolio sales and profit targets, translating brand strategies and plans into the building blocks for sales execution in store and online - packaging, imagery and range that make the brands easy to find and easy to shop.
• Turn data into insight to create actionable plans for sales and retailer execution, and set a clear vision and strategy of what success looks like for the brand portfolio.
• Engage retail partners with inspiring, category-building growth plans, and bring stakeholders across the business and externally into the brand vision to secure delivery.
• Manage communication and media plans that get the brand noticed, driver consumer engagement and maximise return on advertising and promotional (A&P) investment, measuring and tracking effectiveness and ROI.
• Build and align a two-year-plus innovation pipeline of incremental, margin-additive new product development that takes branded growth into new needs, channels and usage occasions.
• Renovate the range for consumer and cost advantage, minimising unprofitable complexity and maximising profitable core sales, and govern promotional guidelines and channel strategies for sustainable growth.
• Contribute to an effective marketing function - role modelling engagement, developing junior team members and driving best practice across the team.

Requirements

• Proven commercial experience in a branded / FMCG business, with FMCG operational understanding and cross-functional experience.
• A track record of leading and delivering business and brand growth.
• Proven experience of building strong brands and strong commercial relationships.
• Able to excite and story-tell to customers through presenting, backed by data and insight.
• Persistence and resilience to see goals through.
• Comfortable staying agile across changing plans and priorities while working on multiple projects.
• Pet experience is beneficial but not essential.

Benefits

• Hybrid and flexible working
• Annual bonus related to personal and company performance 15 %
• Enhanced pension, life assurance, and enhanced maternity, paternity, sick pay, and holiday buy options
• People and Pets First benefits, including paw-reavement and paw-ternity leave and bring your dog to work
• Healthcare cashback plan and Hertility at-home fertility testing and Private Medical Insurance
• Heavily discounted pet food and lifestyle benefits (Netflix, Spotify, or breakdown cover)
• Retail and gym discounts, electric car scheme, and free onsite parking and electric car charging
• Onsite canteen, free hot drinks, and modern facilities