Responsibilities

• Lead the end-to-end launch of new products and key innovation campaigns across the DEWALT Tools & Solutions portfolio in EMEA ANZ.
• Own go-to-market planning in partnership with Product and Commercial teams, ensuring launches are delivered on time, on brand, and to a high commercial standard.
• Develop insight-led campaign strategies and creative platforms that drive awareness, consideration, and conversion with professional end users.
• Oversee the creation, localisation, and deployment of launch and campaign assets across all relevant channels and touchpoints.
• Partner cross-functionally with Product Management, Digital, Shopper Marketing, Product Commercialisation Management, and global brand teams to deliver seamless, integrated execution.
• Build strong engagement with local and regional markets through regular communication, launch toolkits, and activation support.
• Champion brand excellence by embedding best practices, developing brand tools and frameworks, and coaching team capability across the organisation.

Requirements

• Significant experience in brand management and/or integrated marketing, ideally within tools, hardware, construction, automotive, professional trade, FMCG, consumer goods, or related sectors.
• A strong track record of developing and delivering brand strategies and campaigns that build brand equity, support category growth, and drive commercial results at scale.
• Expertise in brand positioning, value proposition development, and creating compelling brand narratives across multiple audiences, channels, and touchpoints.
• Experience leading complex product launches, paid media campaigns, and multi-channel marketing activity across B2B and B2C environments.
• Strong collaboration and stakeholder management skills, with experience working across cross-functional teams and agency partners to deliver high-quality work on time and within budget.
• Excellent strategic thinking, communication, project management, and commercial acumen, with the ability to use insights and performance data to shape decisions and demonstrate impact.
• Comfortable working across multiple markets in a fast-paced environment, with willingness to travel across EMEA ANZ and additional European language skills considered an advantage.

Preferred

• additional European language skills considered an advantage

Benefits

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development
• Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
• Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university.
• Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
• Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.