Responsibilities

• Reach and influence the right audience: develop and deliver content and campaigns that build awareness, trust, and consideration; ensure the right messages reach the right audiences at the right moments.
• Own content strategy, voice, and tone: own Hilo's content strategy across channels and customer touchpoints; develop messaging frameworks and maintain a consistent brand voice across markets; oversee content planning across brand, campaign, SEO, and educational content; use data, experimentation, and AI-enabled workflows to continuously improve performance.
• Own the creative brief: develop creative strategies and briefs that drive effective top-of-funnel marketing; lead agency briefing and creative development processes; ensure creative output reflects audience insight, commercial priorities, and brand standards.
• Make the brand measurable: establish and track key brand metrics, including awareness, recall, search interest, and share of voice; partner with the data team to understand what's working and where to improve; help position Hilo as the most trusted name in continuous blood pressure monitoring.
• Partner across teams: work closely with Design, Product, Scientific, Commercial, PR, Events, and external partners to deliver a consistent brand experience; coordinate campaigns and content across stakeholders while maintaining quality and alignment; manage agency and freelance relationships where required.

Requirements

• Strong experience in brand and content roles within consumer-facing businesses.
• Proven ability to translate brand strategy into campaigns, content, and measurable results.
• Experience managing agencies and collaborating with multiple stakeholders.
• Excellent writing, briefing, communication, and project management skills.
• A portfolio that demonstrates strong thinking, execution, and impact.
• Entrepreneurial, resourceful, and hands-on.

Preferred

• Experience in health, wellness, medtech, or other trust-driven categories.
• Startup or scale-up experience.
• German language skills.
• Experience using AI tools to improve content creation, briefing, or production workflows.

Benefits

• Why Join Us?
• Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story.
• Work on a mission that matters: transforming cardiovascular health at global scale.
• Be part of a high-impact, fast-growing, and venture-backed scale-up company.
• Collaborate with a diverse, passionate, and talented team.
• Competitive compensation and other benefits (depending on location).