Responsibilities

• Defining and evolving EDF’s brand positioning, ensuring consistency, credibility and differentiation
• Developing and delivering long-term brand advocacy strategies and annual advertising plans
• Leading integrated campaigns across media channels to maximise reach, engagement and ROI
• Managing agency partners and budgets to ensure effective delivery and performance
• Collaborating across marketing, PR and business teams to embed brand thinking in key decisions

Requirements

• Proven experience in brand strategy, media planning, positioning and advocacy within a complex organisation and evolving landscape
• Strong understanding of social, influencer marketing, PR integration and multi-channel campaign management
• Expertise in brand governance and performance measurement, including ability to drive outcome-driven campaigns
• Exceptional stakeholder management and influencing skills up to board level
• Leadership experience managing high-performing teams
• Commercial acumen with experience managing significant budgets
• Creative judgement that drives brand distinctiveness and effectiveness

Benefits

• potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.
• Disability Confident employer, we will support applicants requiring adjustments.